Wednesday, April 04, 2012

2012 Spring Bada-Bing Vendor Q & A: Jennifer Allevato

Jennifer Allevato of handmade by jennifer allevato

What is your favorite thing about spring? Spring is when my birthday is, so I've always loved the season. My favorite flowers - daffodils, tulips, and irises - are all spring flowers, and I love how everything is fresh and new, and I can stop wearing a heavy coat!
What's your soundtrack while you're working? My soundtrack totally depends on my mood and what kind of work I'm doing. I usually embroider to Netflix (ha), but when I paint, I tend to listen to anything from 90s alt rock to modern indie folk-rock - Radiohead, She & Him, The Killers, Arcade Fire, Death Cab, Eisley, and Swell Season are most played.

What are your influences? I have a fine arts and theatre background, so my influences come from many different places. I first fell in love with painting in junior high when I was assigned to copy a waterlily painting by Claude Monet. Cliche, perhaps, but I was only 12! Desmond Heeley, a costume designer, has the most gorgeous use of brushstroke; his designs are so loose, and yet you can still understand every detail. I have a copy of a rendering of a ballet costume he designed hanging above my desk. Anna Bond, the artist behind Rifle Paper Co., is also amazing. Everything she does, including her text, is hand-painted and I'm obsessed with it. I love color, in general, and anything Art Deco.
Trend spotting: foxes, hedgehogs, mustaches, oh my! - What do you think will be next hottest craft trend? Nautical/oceanic themes will be really hot for summer - I am starting to see octopi everywhere. The chevron theme of a couple years ago seemed to explode and then die quickly, but now I am seeing a rise in chevrons as a use for the general geometric trend. I wasn't sure if the geometric influences would stick around, but I now fully expect to see it saturate every part of the market soon. I am also seeing a rise in the use of natural textures in unexpected places - cork, burlap, linen, and woodgrain make a lovely contrast to everyday sleek and cold metal and glass technology.

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